One way to spring clean your business is to spring clean your marketing plan. These plans should always be reviewed on a monthly, quarterly, and yearly basis. Here are four ways to spring clean your marketing strategy, thus your plan. 1. Review: Goals and Social Media...
With less than 7 seconds to make a great first impression, your images have a huge impact on your business brand. In a world of DIY, social media apps, and a phone on your camera many businesses are neglecting a key component of their marketing. Planning a proper...
THE sure thing in social media marketing this year will be video. I have been talking about the importance of video for, literally, years. Each year, I have been telling you that video is something not to push to the side, to slowly embrace. And with the...
Feeling very overworked, tired, and quite frankly, burned out How are you these days? I mean, really?A few months ago, I was feeling very overworked, tired, and quite frankly, burned out. It was just as things started opening back up again when I just needed to...
Let's talk about your Instagram strategy. If you are using Instagram for your business and you are only posting feed posts, you are missing out. Instagram wants to be the go-to all-in-one social media platform so that people will stay on the app for a longer time....
Get Off Social Media via GIPHY Get Off Social Media! Yes, I know that is a bold statement coming from a branding and social media strategist and educator. The reason why I am saying get your audience off social media is that you do not own any of your accounts on...
5 Quick Ways To Improve Your Online Marketing. 1. Review Your Social Media Analytics Marketing 101 is understanding where you are in your business and where you want to take your business with marketing efforts. It is important to take a look at your social...
You will see successful results in your social media marketing when you incorporate the following: Have a cohesive brand message and design Have a strong and clear content marketing strategy Learn how to use your social media platforms Consistently engage with your...
How can I increase my social media engagement? Do you feel like you put a lot of effort into your social media marketing, you know what I mean, creating a beautiful image or video, write the perfect caption, use relevant hashtags, post it…and then…crickets? You are...