You will see successful results in your social media marketing when you incorporate the following:
- Have a cohesive brand message and design
- Have a strong and clear content marketing strategy
- Learn how to use your social media platforms
- Consistently engage with your community
Social media marketing allows you to increase your brand awareness, increase your brand recognition, build client/customer connection and moves clients/customers from followers to consumers (paying clients). I know that sounds like a lot of marketing talk, so what does that mean?
Branding your social media marketing
When we talk about business branding we are talking about how you want to be seen and remembered by your audience.
You need to have a very clear brand message in who you are, what you do, and how you serve your ideal client.
When you have a clear brand design, there’s no confusion and people can easily recognize your business online regardless of what social media platform they are on because you are presenting your business aesthetically in a consistent way.
That means you are using your branded color palette, using the same type of fonts, even the type of filters and the language you use.
Does this mean you have to create posts and videos that look exactly the same, all the time ? Absolutely not. But it does mean creating a combination of these things and using them on an ongoing basis so that people can slow the scroll and easily recognize when a post is coming from your business.
Confidence in your social media marketing content strategy and plan
As you may know, this what I help my clients with the most.
It is important that we post content with intention. When you have a strong content marketing strategy in place you help take your audience on a customer journey that helps them know, like, and trust you. Also, a content marketing strategy helps you build brand awareness, build your audience, and turn them into paying clients.
Keep Up To Date With Social Media Platform New Features
Keeping up to date on how to use the social media platforms is super important! Social media platforms like Instagram and Facebook are constantly updating their app with new features and functions. Instagram alone probably released 14 new features in 2020 alone, not to mention any of the other platforms.
Keeping up to date is really important so that you know how to leverage these platforms to your advantage and see success in the efforts that you’re putting out in your social media marketing.
Engage with your social media community
One of the important elements in online success is engaging with your community, yet many businesses forget to do this.
Be sure to, not only respond to comments on your posts, but also comment on other people’s posts such as your clients, prospective clients, and other accounts.
Be consistent with all of these elements
If you are consistent with your brand messaging and design, have a strong content marketing strategy, keep up to date with social media platform updates, and consistently engage with your online community you should see successful results in your social media marketing efforts.
Need help with your social media marketing? Send me an email so we can talk about it.